I like incredibly far-fetched scenarios, situations, and possibilities. For example, when we were first entering the current economic crisis, I pitched something spotlighting Church & Dwight, manufacturer of Arm & Hammer and other basic goods. Why Church & Dwight? Because they also make the Trojan condom. And I posited that if people were making less money, they would put off having children, and condom sales would improve.
These are the things I think about late at night. It made sense in my head.
Needless to say, this was rejected because I could not actually come up with any numerical data to prove this was true.
Aren't you glad to know the media is not completely based on some opinions?
I still believe this to be true, by the way.
Monday, June 2, 2008
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